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National Association of Broadcasters

KATV-TV Raises $480,000 for Tornado Relief

Topic: Disaster Relief and Recovery

When disaster strikes, KATV-TV in Little Rock, Ark., activates its "Neighbor in Need" relief fund to help its community recover. Through public service announcements and news stories, KATV asks viewers to extend a helping hand to those hit hardest by the crisis at hand. The station uses its phone bank facilities to collect donations. Originally created to provide aid to those affected by Hurricane Katrina who relocated to Arkansas, the fund has been activated several times since 2005 in response to severe weather. In February 2008, storms wreaked havoc across the state, and the community responded by donating hundreds of thousands of dollars to the fund. When killer twisters touched down in April 2008, viewers once again gave generously to help their fellow Arkansans, and KATV kick-started the giving with a $5,000 donation of its own. In the past year alone, more than $480,000 has been raised for the fund, all of which was given to the local Red Cross to further its efforts to provide aid to those affected by the flooding and tornadoes.

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