Topic: Youth-Focused Initiatives
Helping children find "forever homes" is one of the many ways KDAF-TV in Dallas, Texas, puts its community first. The station’s "A Child to Love" program, which involves the Gladney Center for Adoption and the Texas Department of Family and Protective Services, is now in its third year. Each week, a child in need of a permanent home is featured during the Monday "News at Nine" broadcast. The station promotes the segment with public service announcements profiling the child and through the station’s Web site. Since its inception, the station has shared the stories of 167 children, 74 of whom have found permanent homes. Last year, the station celebrated the airing of its 100th child profile with its Dolls & Balls Toy Drive, Easter Egg Hunt and Adoption Expo. At the event, viewers donated toys for children in foster care, 100 foster children participated in an egg hunt and information about adoption was distributed to prospective families. The station’s efforts to produce, promote and air "A Child to Love" total more than $160,000 in donated airtime annually. KDAF was the recipient of the 2007 Bonner McLane Public Service Award presented by the Texas Association of Broadcasters.
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