Topic: Health Awareness Campaigns
Team Mix from WTMX-FM in Chicago, Ill., put on walking shoes to raise money for the fight against breast cancer. Listeners were invited to join morning show host Kathy Hart, traffic reporter Melissa McGureen and assistant morning show producer Cynthia Skolak at the Avon Walk for Breast Cancer Chicago. The station provided more than $70,000 worth of airtime and Web site support for the walk, airing promotional announcements before, updates during and reports after. In addition, staff gave more than 150 hours of their time to the event. Team MIX covered 39 miles of Chicago streets during the two-day walk and raised more than $50,000 for the Avon Foundation, which awarded more than $8.3 million in grants to seven Chicago area organizations as a result of the walk.
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