Topic: Health Awareness Campaigns
Since the first local Susan G. Komen Race for the Cure 21 years ago, KKCW-FM in Portland, Ore., has been a partner. The event has grown into the third largest Race for the Cure in the nation, bringing more than 47,000 people together to raise money for breast cancer research. For the past four years, KKCW’s sister stations, KEX-AM, KKRZ-FM, KPOJ-AM and KQOL-FM, have joined as exclusive radio sponsors for the event. All five stations promote the race with hundreds of promotional announcements and email blasts to their listeners starting three months before race day. KKCW aired more than 300 live and recorded spots alone. On-air talent from each station leads a race team. Last year, Dana Jeffries, KKCW’s morning show co-host, ran the course with a team of nearly 200 listeners. From before sunrise through the afternoon, KKCW’s morning show broadcast live from the event. All the stations aired race coverage, including interviews with cancer survivors and runners. After the last person crossed the finish line, a new fundraising record of nearly $3 million had been set.
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