We Are Broadcasters
National Association of Broadcasters

KCCR-AM and KLXS-FM Provides Critical Weather Information to Listeners

Topic: Disaster Relief and Recovery

In a year that brought blizzards, severe summer rains, flooding and storms, listeners relied upon KCCR-AM and KLXS-FM in Pierre, S.D., during times of severe weather. In June 2008, when a notable summer storm brought golf-ball-sized hail, 80-mile-an-hour winds and flooding, the stations broke from regular programming for five hours. On-air personalities Tony Mangan and D.T. Meyer provided crucial information, alerting listeners not to drive in the storm and sharing information from emergency responders. The stations updated their Web sites to reflect information as they received it. Both on the air and at a city commissioner meeting, Mayor Dennis Eisnach publicly thanked the stations for their work in the face of the storm. In a letter to Mangan and Meyer, Eisnach wrote, I want to thank both of you for all you do for our community, from reporting emergencies to promoting events to educating the public.

Read more stories on Disaster Relief and Recovery »

How Broadcasters Serve Their Communities

More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.

View State-by-State Data »