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National Association of Broadcasters

KELO-TV Provides Free Air Time for Multiple Organizations


Topic: Community-Focused Initiatives

Fourteen nonprofit organizations will receive $150,000 in air time from KELO-TV in Sioux Falls, S.D., as part of the station’s Tradition of Caring grant program. Recipients were chosen from more than 260 applicants across the station’s broadcast area. The nonprofit organizations chosen include a community food bank, an association serving women refugees and a rural health care agency. “We were amazed by the response to this program. We learned a great deal about the needs in our area and those organizations trying to meet those needs,” said KELO Station Manager Jay Huizenga. “While only 14 were chosen, we don’t plan to forget the others in future public service efforts and in news coverage.” KELO has listed all the organizations that applied for the grant on its Web site as a community resource.



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