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National Association of Broadcasters

KING-TV Provides Coverage Through Devastating Storm

Topic: Disaster Relief and Recovery

When a devastating windstorm battered the state, KING-TV in Seattle, Wash., was able to stay on the air, providing up-to-the-minute weather information, safety tips and emergency contact information for all its viewers. The windstorm was the state’s worst in 13 years, affecting 19 counties and causing tens of millions of dollars in damage to homes, parks, roads and businesses. Throughout the crisis, KING provided continuous coverage both on television and online. The station provided video of the damage and acted as an informational clearinghouse on where to seek relief, how to report damage and where to turn for aid. "When reporters and photographers are working in horrible winds with frigid temperatures, they know that what they’re doing is making a difference," said Pat Costello, vice president of news for KING.

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