Topic: Youth-Focused Initiatives
In the wake of a tragic shooting that took the life of police officer Timothy Brenton, talk show duo Ron Upshaw and Don O’Neill of KIRO-FM in Seattle, Wash., planned “Arms Around Our Officers,” a community event to raise funds for the fallen officer’s family and honor the sacrifices police make to protect their community. During the four-hour live broadcast from the base of the Space Needle, cards and messages from school children and neighbors poured in along with donations of more than $19,000 for the Brenton Family Assistance Fund. Upshaw and O’Neill were awarded the Citizen Appreciation Award by the Seattle Police Officers Guild for their support following Brenton’s death and for their extensive on-air coverage of the story, which helped locate the officer’s alleged killer. Later in the year, when another tragedy struck and four police officers lost their lives in the line of duty, the station planed a second “Arms Around Our Officers” event, which raised more than $48,000 for the families.
Read more stories on Youth-Focused Initiatives »
More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.
This site is brought to you by the National Association of Broadcasters. We advocate for the nation's radio and television broadcasters.
