Two times each month, WZRV-FM in Front Royal, Va., broadcasts live from a Red Cross mobile blood drive. The station gives away anything that might bring people out. Danishes, Band-aids, station T-shirts and bumper stickers have all been used to motivate listeners. And the efforts have paid off. According to Andrew Shearer, president and owner of Royal Broadcasting, the Allegheny Region of the American Red Cross sees a higher turnout rate when WZRV shows up. "Our presence is meaningful and provides a demonstrable result," said Shearer, who has personally reached the status of a two-gallon donor. Each week, the station runs more than a dozen public service announcements asking the community to join its on-air personalities at a blood drive. WZRV broadcasts live numerous times each year from blood drives in each county within its listening area.
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More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.