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National Association of Broadcasters

WCMT-AM Helps Pets Find Homes

Topic: Animal Protection

When pets are lost, WCMT-AM in Martin, Tenn., works to make sure they are found. As one of the few places in the county without a humane society, the community relies on the "WCMTs Pet Patrol," a one-minute segment that airs five times a day with the latest information on lost and found pets in the area. The station also lists all of the information on its Web site. So far, more than 50 pets and their families have been reunited. The "Pet Patrol" also coordinates with a group of animal-loving residents who care for unwanted and stray animals at their own homes until they are adopted. WCMT provides airtime and a Web site presence to help find homes for these animals. WCMT was a National Association of Broadcasters Crystal Award finalist in 2008.

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