Topic: Youth-Focused Initiatives
Each year, "Hot Harley Nights," supported by KSFY-TV in Sioux Falls, S.D., keeps getting hotter. The signature event raises funds for the South Dakota Make-A-Wish Foundation and has grown significantly during its 12-year history. In total, "Hot Harley Nights" has brought in $1.2 million, enough to grant hundreds of children’s wishes. Tens of thousands of community members from the station’s three-state broadcast region attend the festivities, benefiting both the charity and local tourism. The station produces and airs special news segments and public service announcements to draw the crowds. Events take place for three days and include a parade, bike show, live music, silent auction, raffles, a casino run and a large outdoor party. Last year, more than 40,000 people gathered for the festivities, raising more than $180,000 to allow children facing terminal illnesses a day to just be a kid.
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