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National Association of Broadcasters

WWSW-FM Finds Homes for Animals

Topic: Animal Protection

With the help of WWSW-FM in Pittsburgh, Pa., many animals in need of a good home now have one. Every Wednesday, the "3WS’ Pet of the Week" segment features a live interview with a representative from the Western Pennsylvania Humane Society, who brings the pet up for adoption for a visit to the studio. On-air personalities Merkel in the Morning, Sheri VanDyke and Mike Frazer have all been involved with the program. During 2007, the station dedicated more than 600 minutes of air time to the pet adoption program, and several staff members now have a new canine member in their family. On the station site, listeners can view pictures of the cats, dogs and bunnies featured on the air and check adoption status to see if they are still in need of a home. At least half of the pets featured are adopted within 48 hours of being named as the WWSW Pet of the Week, according to Gretchen J. Fieser, director of public relations for the Western Pennsylvania Humane Society. Dogs Oscar and Meyer, now settled in with their new family, can attest to the success of the program.

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