Topic: Safety Initiatives
Preparing for life’s emergencies became a little easier for the listeners of WSBA-AM of York, Pa., thanks to the station’s special series, "The Dangers Around Us, Keeping Your Family Safe," which was produced in partnership with the York Chapter of the American Red Cross. Every Thursday and Friday morning from early October through the end of November, the station aired segments that included issues such as personal preparedness, carbon monoxide poisoning prevention, first aid training, fire safety and blood donation needs. The nine-part, 18-segment series also covered holiday concerns such as toy and Halloween safety, and travel and weather issues. To make sure the information reached the greatest number of area residents, audio recordings of the segments were posted on the station’s Web site. WSBA was a National Association of Broadcasters’ Crystal Award Finalist in 2008.
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