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National Association of Broadcasters

KATU-TV Helps Pets Find Homes

Topic: Animal Protection | VIDEO

Itís a story with a happy ending. Every animal that has been featured as the "Pet of the Week" on KATU-TV in Portland, Ore., has found a home. The 100 percent adoption success rate is made all the more sweet by the fact that the dogs and cats appearing on the segment are those who have been at the Oregon Humane Society for some time. Each year, the station also helps the shelter, which is the third oldest animal welfare organization in the nation, raise much-needed funds by hosting a live four-hour telethon. In 2007, the fundraiser led to 72 adoptions and raised $275,000 from individual and corporate donations, a $55,000 increase from the year before. Promotional announcements and appearances from Humane Society staff on the "AM Northwest" show helped raise awareness of the event. "The partnership that KATU has with the Oregon Humane Society literally saves lives," said Barbara Baugnon, marketing director of the Oregon Humane Society. "Pets that are highlighted weekly on KATU find homes, and the telethon raises funds that allow us to continue to provide homeless animals with shelter and medical care."

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