Topic: Health Awareness Campaigns
AUDIO
Providing a chance to win a day at the races helped drive 17,000 donors to the KOFM-FM in Enid, Okla., September Blood Drive in support of the Oklahoma Blood Institute. Forty donors received transportation and tickets to the Dickies 500 NASCAR race at the Texas Motor Speedway and first time donors were put into a drawing to win ride-alongs on the track. Throughout the fall of 2007, the station donated more than 360 minutes of promotional announcements, 30 hours of live broadcast from different drive locations, numerous on-air interviews with Oklahoma Blood Institute representatives and 300 staff hours to the effort. In addition to producing their own promotional announcements, the station produced a generic announcement that was distributed to other media to encourage donors. The station Web site offered substantial coverage, including streaming broadcasts and postings of every drive location and time. "KOFM has increased our outreach," said Kenda Morris, regional recruitment manager for the Oklahoma Blood Institute. "Thanks to the awesome NASCAR promotion, KOFM helped the Oklahoma Blood Institute bring in more than 17,000 donors statewide and attract more than 3,700 new donors!"
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