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Many a dog gone missing has found its way back home, thanks to KYFM-FM in Bartlesville, Okla., and its "Dog Gone" segment. The station announces descriptions of listenersí lost pets 10 times each day, and the station Web site provides an online form for pet owners to submit their petís information. In addition, the station shows animals love by providing on-air support for its local Society for the Prevention of Cruelty to Animals (SPCA) all year long. When the area experienced serious flooding in 2007, the station was instrumental in helping the shelter recruit volunteers to evacuate animals. Multiple times each year, the station broadcasts live from the SPCA during fundraisers and at community events where a mobile adoption unit is present. "KYFM has been very supportive of our animal shelter," said Anita Stepp, executive director of the Washington County SPCA. "They are always willing to play pet-related public service announcements and to make announcements concerning our events and activities."
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More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.