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National Association of Broadcasters

WWCD-FM Creates Non-profit


Topic: Youth-Focused Initiatives

Devoted to the welfare of local children, WWCD-FM in Columbus, Ohio, created its own nonprofit organization as an avenue to support charities committed to the same causes. CD101 for the Kids receives year-round funding from the station, which covers all overhead costs from letterhead and postage to legal fees. Whether organizing and promoting fundraising events, which have included everything from dodgeball tournaments to concerts, or holding their annual 48-hour "Andyman-a-Thon," a DJ marathon titled after WWCD’s jockey Andy Davis that raised $60,000 in 2007, the station inspires community-wide giving. In what has become a signature act, the station asks bands and recording artists that enter their studios to autograph an item, which is then auctioned off on eBay in support of the kids. Some of the unique objects that inspired high bidding include a muffler signed by Matthew Sweet, a miniature piano autographed by Tori Amos and an R.E.M. guitar. Childhood League, Family and Child Advocacy, Homeless Families Foundation and Ronald McDonald House are among the many beneficiaries of CD101 for the Kids.



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