Topic: Neighbors in Need
The combination of five days and five radio stations proves powerful in helping the needy each December in Bismarck, N.D.. During their "96 Hours of Caring" campaign, KLXX-AM, KUSB-FM, KKCT-FM, KBYZ-FM and KACL-FM ask their listeners to donate needed items to charities throughout the area. The event revolves around live broadcasts from station remotes, where on-air talent interviews various organizations on how to contribute and what items are needed most. Donations have included supplies for military stationed away from home, nonperishable food items for the hungry, blankets, cots and personal hygiene items for the homeless. "It is a real immediate way to reach people," said Tom Regan, executive director of the Missouri Slope Areawide United Way. "If listeners are inspired to do something, they can right away by stopping by the remote." In addition to the live broadcasts, the event is supported with promotional announcements run in advance and on-air acknowledgments to donors afterwards.
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