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National Association of Broadcasters

KNOX-AM Provides Emergency Tornado Coverage

Topic: Disaster Relief and Recovery

When a devastating tornado hit the neighboring community of Northwood on August 26, 2007, KNOX-AM in Grand Forks, N.D., was on the air giving emergency information and frequent news updates through the night. After the tornado, KNOX staff traveled by helicopter to report back on the disaster area. Efforts then turned to helping the community of Northwood recover. For nearly three weeks, KNOX was on location at various community hot spots around Grand Forks and East Grand Forks with their "Nickels for Northwood Ridgeline," asking listeners to throw spare change in the truck bed to raise disaster relief funds. KNOX also worked with area businesses, which donated a portion of their sales while the "Nickels for Norwood" vehicle was at their location. The event was supported with 500 30-second promotional spots, at least one live mention per hour each day of the relief drive, a two-hour live broadcast from each of the "Nickels for Northwood" locations and more than 110 staff hours. KNOX raised nearly $19,000 for the Northwood Relief Fund, one of the largest monetary donations made to the fund by a Grand Forks business. KNOX was a National Association of Broadcasters’ Crystal Award Finalist in 2008.

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