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Topic: Animal Protection
When the MonDak Humane Society had more animals than it could shelter, KYYZ-FM in Williston, N.D., stepped in. The station aired public service announcements (PSA) asking listeners to provide foster homes and donate cash to help cover food and veterinary costs. Wanting to do more, music director and morning show host Ross Carpenter, a "cat person" himself, created two on-air promotions, "The Purr-y Pals Pet Club" and "The Bone Patrol." For both efforts, listeners sent in the name of their four-legged best friend, and station staff voted on the top 10 names. Those winners then brought in a picture of their pet, and the staff picked one cat and one dog owner and awarded them with a trophy and a 25-pound bag of pet food. Throughout both promotions, there were on-air appeals for donations to the MonDak Humane Society, and every listener who donated at least $5 received a miniature FM radio. In total, $875 was donated to the Humane Society.
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