Topic: Military-Focused Initiatives
Thanks to the persistent efforts of WSYR-AM in Syracuse, N.Y., central New Yorkers enjoyed the return of the Veterans Day parade. More than 50 veterans’ groups participated, and thousands of people came out to pay tribute, wave American flags and watch the procession wrap around downtown. The station promoted the patriotic celebration, which began and ended at the Syracuse War Memorial, with more than 600 public service announcements during the six weeks prior to parade day. In addition to assisting with setting up and breaking down the parade, WSYR personalities rode on a station float. Organizing the parade involved more than three months of planning, and 500 hours of sweat and dedication by WSYR staff. WSYR was a National Association of Broadcasters’ Crystal Award Finalist in 2008.
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