Topic: Youth-Focused Initiatives
Making sure children who have already done something extraordinary in their short lives get recognized, WDHA-FM and WMTR-AM in Cedar Knolls, N.J., created an annual "Kids Who Rock" program. Each year, parents, teachers and neighbors are invited to nominate children who are making a difference in the lives of others. Every Friday, for a 10-week period, the stories of two "Kids Who Rock" are read on-air by morning show personalities and then posted on the station Web site. Listeners have learned about kids who saved a life, young people who raise funds for our deployed troops, and children who donate time each week to help out others. The stations contacted schools of kids who were being featured, and some principals played the segment over the intercom. The program is supported by promotional announcements and newspapers ads taken out by both stations. At the end of the 10 weeks, all 20 "Kids Who Rock," along with their parents and the people who nominated them, are honored at a dinner awards gala. At the 2007 gala, WDHA and WMTR also raised money for the Special Olympics of New Jersey through a silent auction.
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