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National Association of Broadcasters

WHTG-FM Airs Pet Adoption Segments

Topic: Animal Protection AUDIO

Every dog that has been featured on WHTG-FM in Neptune, N.J., has gone home a happy pup. "GRock and Ruff" adoption segments, short profiles of pets living at the Monmouth County Society for the Prevention of Cruelty to Animals (SPCA), have a 100 percent adoption rate. The great success of the program has made room at the no-kill shelter to take dogs and cats from other shelters without no-kill policies. For each segment, the animal makes a visit to the studio, where WHTJ’s Terri Carr interviews Diane Peterzilla from the SPCA to allow listeners a glimpse into the life of Queenie, Muffin, Ginger and other four-legged friends. Each featured pet’s segment airs more than 35 times. During the last 15 months, a different animal has gotten a chance for adoption every week. At the conclusion of each "GRock and Ruff" segment, viewers are directed to the station Web site, which houses a dedicated area with video of each pet playing with WHTJ staff.

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