Topic: Youth-Focused Initiatives
For 20 years, little ghosts and goblins have enjoyed "Trick or Treat Street," a safe Halloween celebration organized by KRJC-FM and KTSN-AM in Elko, Nev. Inside the Elko Convention Center, dozens of doors are set up to allow children an old-fashioned trick or treat experience. The festival atmosphere boasts painting and clowns, as well as safety demonstrations from police officers about seat belt use and healthy meal information from a nutritionist. The stations use public service announcements filled with spooky noises and funny voices to get word out to all families in town. To make sure every child has the chance to participate, the stations also send posters to schools in the area in both English and Spanish. Proceeds from the event go to the Elko Police Athletic League (PAL), a nonprofit organization providing sports programs for youth. "Treat or Treat Street" is PAL’s only annual fundraising event. The 2007 festivities brought in $15,000 for the organization.
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