Topic: Youth-Focused Initiatives
Whether it’s one girl’s dream to be a pop star for a day or a teenager’s request to have his vintage car painted, the Make-A-Wish Foundation and KVBC-TV in Las Vegas, Nev., work together to make the wishes of ill children come true. Make-A-Wish has a regular presence in the station’s programming. Every other week, Kendell Tenny, the station’s Kids First reporter and chairman of the local Make-A-Wish Board, hosts a "Make-A-Wish Monday" segment. Each holiday season, the station produces a Make-A-Wish special highlighting all of the courageous children whose wishes were granted during the year. KVBC helps with fundraising as well. This year, Tenny appeared in more than $80,000 worth of promotional spots for the "Run for a Wish" race, which drew 3,000 participants and raised more than $340,000, making it the most successful fundraiser to date for of the local chapter. In addition to Tenny emceeing the event, 25 staff members sported their gym shoes and took to the course. "The station’s support has been indispensable in helping us grow," said Emily Williams, director of Make-A-Wish of Southern Nevada. "They are our biggest cheerleaders in the community."
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