Topic: Youth-Focused Initiatives
KUSO-FM in Norfolk, Neb., broadcasts to a small town with a big heart. The community of 25,000 raised $143,000 during the two-day local St. Jude Children’s Research Hospital Radiothon in 2007. As the sponsor of this event for the past eight years, the station always dedicates the fundraiser to Makayla, a local toddler who lost her battle to cancer but whose life was extended by treatment at St. Jude’s. In addition to the radiothon, the station’s idea to compile and sell a local-edition cookbook has become an annual event in support of St. Jude’s. Listeners submit their favorite recipes and the best of the best appear in "Cooking for Kids." Every year, the publication sells out. At St. Jude’s request, the station has presented to other media and organizations about "Cooking for Kids," which is now being duplicated as a fundraiser in other parts of the country.
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