Topic: Youth-Focused Initiatives
AUDIO
Mayors, local celebrities, highway and border patrol agents, and announcers from KSEN-AM and KZIN-FM in Shelby, Mont., took turns being hoisted by a crane to scaffolding above the station studio to raise money for the Special Olympics. Money from the stunt, which has been repeated several times over the past seven years, goes to support dozens of local Special Olympians at the games. In 2008, KSEN’s "Stand Up for Special Olympics" event raised $16,500, an amount well over its goal. The station invites the town of 10,000 people to be a part of the fun with a promotional campaign involving recorded spots and talk by the station’s announcers. To bring the excitement surrounding the games to all, KSEN also provides listeners with reports from the Special Olympics Montana Law Enforcement Torch Run, where hundreds of law enforcement representatives run beside Special Olympians in a 2,000 mile relay throughout the state, concluding at the opening ceremonies in Great Falls.
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