Topic: Health Awareness Campaigns
When KTTC-TV in Rochester, Minn. left the air after the 53rd Annual KTTC Eagles Cancer Telethon, over $708,000 had been raised for cancer research in the area. The longest running, locally produced telethon in the nation, the event benefits the Mayo Clinic, Hormel Institute and the University of Minnesota. Preparation by the station starts five months ahead with production of on-air promotions and news packages. The night of the telethon, dedicated KTTC staff and anchors produce and emcee the 20-hour event, where hundreds of local performers take the stage to help find a cure. In total, the station donates airtime and work hours valued at more than $47,000 each year.
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