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National Association of Broadcasters

WLHT-FM Sponsors "Wag and Walkathon Animal Festival"

Topic: Animal Protection

Giving many four-legged friends something to bark about, WLHT-FM in Grand Rapids, Mich., provided media support for the "Wag and Walkathon Animal Festival." Three on-air personalities from WLHT served as event hosts and broadcast live from the event, which included a dog walk. Interviews and promotional mentions prior to the festival helped bring out 1,000 dog lovers, raising more than $47,000 for the Humane Society of Kent County. Making sure not to leave cats out in the cold, WLHT also provided on-air promotions and a on-air personality host for a community yard sale to raise funds for the Crash Landing Cat Rescue and Placement Center. The event raised $10,000 for the organization, which saves homeless cats by placing them with loving families.

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