Topic: Neighbors in Need
People in need of eye care in a rural area of the state have gotten it with the help of a long-time partnership between WXKQ-FM in Whitesburg, Ky. and the local Lions Club. For more than 30 years, the station has donated airtime for the Whitesburg Lions Club’s annual auction. Proceeds go toward eye care for needy children and adults in the area. In 2007, the station donated airtime for a second auction for the Neon Lions Club. The station provided a total of 16 hours of live broadcast between both auctions. In addition to handing over the airwaves and providing all equipment, the station promoted each event with 75 minutes of promotional spots encouraging listeners to bid. The staff put 20 hours into the events, which raised $14,000 to help ensure good sight. "We are a small club with only 24 members," said Kester Halcomb, who serves on the Eyeglass Committee of the Whitesburg Lions Club. "We just couldn’t make it without the radio station."
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