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National Association of Broadcasters

WDAF-FM Mission Supports Animal Shelter

Topic: Animal Protection

To help people and pets find one another, WDAF-FM in Mission, Kan., partnered with Wayside Waifs, the largest animal shelter in the area, for the inaugural Pet Adopt-A-Thon in the fall of 2007. More than 75 percent of the shelter’s animals found permanent homes during the two-day event, making room for other homeless animals at the shelter. A homepage presence on the station Web site allowed listeners to view animals beforehand and an email blast about the opportunity went out to the station’s 9,000 "Wolf Pack" members. Additionally, the station aired recorded and live promotional announcements for one week and kicked off the affair with a live broadcast of its morning show from the shelter. On-air personalities and station staff stayed at the adopt-a-thon from sunrise to sunset. A second adopt-a-thon was held in April 2008, with even greater success. Almost every animal – 237 out of the shelter’s 250 residents –was adopted in three days. "WDAF’s help is immeasurable," said Jenny Brown from Wayside Waifs. "There is a home for every animal, but you have to get the word out, and this event allows us to do that. When the adopt-a-thons were over we had an empty shelter and a full heart." Plans are set for WDAF to support the adopt-a-thon on a semiannual basis.

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