Topic: Community-Focused Initiatives
For nearly two decades, KNZA-FM Hiawatha, Kan., has supported the Brown County Fair by turning over the airwaves for a two-night "Spotlight Auction." The fundraiser averages around $9,000 annually, which allows for additional entertainment and activities to be brought to the fairgrounds. The event has continually been successful, evidenced by the fact that in 2007, auctioned items brought in more than 100 percent of their value. Station staff, from management to part-timers, takes turns acting as auctioneers during the seven hours of live broadcast. A month before the event, the station launches a promotional campaign, talking up items to be auctioned. When it comes time to round up the community to go to the fair, the station brings 4-H kids into the studio to record announcements encouraging everyone to head on down.
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