Topic: Neighbors in Need
The sounds of the symphony helped WMAG-FM in Greensboro, N.C., and the Salvation Army collect food for those whose who are less fortunate this past winter. During a weekend in December, three holiday concerts featuring local orchestras required no admission fee for anyone who donated a non-perishable food item on their way in. WMAG’s on-air personality Bill Flynn was guest conductor at all three events. The station promoted the concert one week in advance, airing 30-second announcements and adding a Web page to the station site to provide concert details and raise awareness of the Salvation Army’s work. During the performances the station broadcast six live cut-ins during each concert. When the last violinist put away his instrument, 7,500 pounds of food had been collected.
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