Topic: Youth-Focused Initiatives
AUDIO
Each year, WDCG-FM in Raleigh, N.C., partners with the Make-A-Wish Foundation of Eastern North Carolina for its biggest fundraiser of the year. During the "Pennies From Heaven Radiothon," all regular programming is suspended as on-air personalities Bob and The Showgram open the phone lines to pledges. Other on-air talent and staff deliver feeds from remote locations. The day-long event features live interviews with wish children and their families, local celebrities and volunteers. Raffle items and an online auction supported by the station’s Web site help to raise additional funds. In 2007, WDCG also organized a "Bob and The Showgram’s Pigs ‘N Punkins" event in support of the foundation. Barbequing, face painting and pumpkin carving made for good family fun and another opportunity to help ill children. The station promoted the event on-air for a month and sent emails to its G105 Insiders Club. Station staff contributed nearly 300 hours between the two events, and donations to Make-A-Wish exceeded $280,000 for the year, a record amount. Many wishes have been granted because of the success of the radiothon’s 14-year run.
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