We Are Broadcasters
National Association of Broadcasters

WDBR-FM Washes 100 Dogs at the Station-Organized

Topic: Animal Protection

The entire staff of WDBR-FM in Springfield, Ill., went hands-on, scrubbing 100 pooches at the station-organized "Illinois Humane Society Dog Wash." In addition to getting a clean dog, community members also had the opportunity to have their pets microchipped. More than 140 promotional spots and live announcements aired for three weeks prior to the event. A homepage presence on the station Web site and an email blast to its listener club helped make sure everyone with a dirty dog heard about the opportunity. In addition to a two-hour live broadcast, the station conducted dog contests and provided water for people and dogs alike. The event raised $2,500 for the humane society and 80 dogs received microchips. The station also regularly helps the humane society find homes for pets with "Find a Home Friday," a monthly segment during its morning show. A humane society representative brings a pet for adoption to the studio for an interview and the petís picture and story are posted on the stationís site. WDBR was a National Association of Broadcasters Crystal Award Finalist in 2008.

Read more stories on Animal Protection »

How Broadcasters Serve Their Communities

More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.

View State-by-State Data »