Topic: Animal Protection
The entire staff of WDBR-FM in Springfield, Ill., went hands-on, scrubbing 100 pooches at the station-organized "Illinois Humane Society Dog Wash." In addition to getting a clean dog, community members also had the opportunity to have their pets microchipped. More than 140 promotional spots and live announcements aired for three weeks prior to the event. A homepage presence on the station Web site and an email blast to its listener club helped make sure everyone with a dirty dog heard about the opportunity. In addition to a two-hour live broadcast, the station conducted dog contests and provided water for people and dogs alike. The event raised $2,500 for the humane society and 80 dogs received microchips. The station also regularly helps the humane society find homes for pets with "Find a Home Friday," a monthly segment during its morning show. A humane society representative brings a pet for adoption to the studio for an interview and the pet’s picture and story are posted on the station’s site. WDBR was a National Association of Broadcasters Crystal Award Finalist in 2008.
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