Topic: Neighbors in Need
When two police officers lost their lives in the line of duty, WMXJ-FM in Miami, Fla. organized a benefit concert to support the families left behind. The "Cop Rock 2007 Friday Night H.O.P. (Help Our Police)" event starred Chuck Negron and the Classic Rock All Stars at an outdoor venue. In addition to raising awareness of the violence that law enforcement faces to keep neighborhoods safe, ticket sales and donations brought in $30,000, which was spilt between the Miami-Dade County chapter of The Police Officer’s Assistant Trust and the Sheriff’s Foundation of Broward County. During the two weeks prior to the event, the station aired two interviews with the bands during its morning show, more than 100 public service announcements and pre-recorded promotional spots and more than 100 live mentions. Station talent emceed the concert and the station donated 336 staff hours in total to make "Cop Rock" a success. A five-hour live broadcast of the concert allowed listeners throughout the community to partake.
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