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National Association of Broadcasters

WLYF-FM Co-Sponsors "Walk for the Animals"

Topic: Animal Protection

More than 4,000 pet owners and their wagging best friends showed up on a Saturday morning in February to participate in the local "Walk for the Animals," a fundraising event cosponsored by WLYF-FM in Miami, Fla., every year. The event raised $195,000 for the Humane Society of Greater Miami in 2007, a 42 percent increase from 2006. Talent from WLYF hosts the walk and live updates air every hour. In the weeks leading up to the fundraiser, the station uses live and recorded announcements to invite its listeners to join the "LITE FM Paws Patrol" team or create their own. The station Web site lists information and acts as a gateway for the registration process. "Thanks to the airing of public service announcements, live mentions and deejay endorsements before the event, we can ensure that more than 3,000 people join our efforts. At the event, WLYF puts on a show and ensures that everyone has a memorable time," said Emily Marquez-Dulin, the executive director of the Humane Society of Greater Miami. "This event could not be what it is without WLYF."

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