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National Association of Broadcasters

KLOS-FM Hosts Pet Adoption Series

Topic: Animal Protection

Morning show hosts Mark and Brian from KLOS-FM in Los Angeles, Calif., have been helping homeless animals find permanent addresses for the past decade with their annual pet adoption event. The day of the 2007 "Mark & Brian Pet Adoption," a six-hour remote from the Long Beach Society for the Prevention of Cruelty to Animals allowed KLOS on-air personalities to interview new pet parents and encourage other listeners to come and adopt. In addition, the event provided information on good pet care and raised funds for the KLOS Spay and Neuter Fund through merchandise sales, including pet emergency kits and "Mark & Brian" pet and people bandanas. During the five weeks leading up to adoption day, the station aired more than 450 public service announcements. During the "Mark & Brian Show," pet experts were interviewed, and listeners who had adopted at previous adoption events called in to encourage others to do the same. The stationís public affairs show "Spotlight on the Community" featured a one-hour special with the director of the SPCA Los Angeles. The hard work paid off. The event reached its goal of helping alleviate shelter overcrowding when more than 300 cats, dogs, kittens and puppies went home with new families and $10,000 was raised for the KLOS Spay & Neuter Fund.

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