Topic: Military-Focused Initiatives
Knowing that last December was the first Christmas away from home for more than 800 local soldiers, KLRC-FM in Siloam Springs, Ark., got involved with the inaugural "Stockings for Soldiers" holiday drive to make sure the 101st Airborne Division 3-187 Infantry Battalion received a bit of Christmas cheer. In addition to airing promotional spots, the morning show broadcast an interview with Elizabeth Dubbell-Beck from "Stockings for Soldiers," whose husband, Major Will Beck, is currently serving in Iraq. Instructions on how to participate were posted on the station Web site, and KLRC staff handed out stockings to get listeners involved during a two-hour live broadcast from a local bookstore. After weeks of promotion, the campaign goal of stuffing 800 stockings was more than doubled. Servicemen and women overseas received a total of 2,000 filled stockings. "People want to give, and KLRC gave them a positive outlet to do just that," said Dubbell-Beck. "Friends, families, companies, schools and civic groups all rallied together to make sure these troops had a blessed Christmas morning. Thank you, KLRC, for your positive difference and for supporting our troops."
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