Topic: Youth-Focused Initiatives
Each year, KURB-FM in Little Rock, Ark., continues its commitment to children with its "B98 Champions for Children Radiothon." The station’s staff of five broadcast live from the lobby of Arkansas Children’s Hospital, which is the only pediatric medical center in Arkansas, for 36 hours during a three-day period. Marking its fourth year, the radiothon raised a record $301,000 in 2008, bringing the total contribution from "Champions for Children" to nearly $1 million. During the fundraiser, montages of children and interviews with doctors and families gave the community a window into the lifesaving services of the hospital. The station donated additional airtime throughout the year and participated in the "Festival of the Stars" toy drive, which provided Santa with more than $79,000 worth of toys for his visit to the patients at Arkansas Children’s Hospital this past holiday season.
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