Topic: Drug Prevention
Ever since the area was rated as having the highest methamphetamine-related crime problem in the state, KSNX-FM in Show Low, Ariz., and its five sister stations, KDJI-AM, KZUA-FM, KRIM-FM, KVWM-AM and KVSL-AM, have been working to improve the situation. The station produced anti-drug public service announcements featuring local high school students, which ran three times a day on all six stations for half a year. When all the television stations in the state aired "Crystal Darkness," an Emmy-Award winning documentary about the dangers of meth use, KSNX and KZUA simulcast the program and provided a call center staffed with addiction counselors as a resource for those in the area needing help. To raise money for the Arizona Meth Coalition, the stations created a "Drive Away Drugs" fundraiser, where a golf cart signed by the Arizona Diamondbacks was raffled. Together with other station-supported fundraising, the effort resulted in more than $16,000 for the coalition. The stations plan on continuing to fight meth use by partnering with the coalition on future efforts.
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