Topic: Community-Focused Initiatives
The incredible courage of friends, family and neighbors was on full display at the 9th Annual American Red Cross "Real Heroes" program, sponsored in part by KRQQ-FM in Tucson, Ariz. The program recognizes men, women and children who may be as "ordinary" as your next door neighbor, but whose acts were extraordinary and saved lives. Heroes recognized by the station and the Red Cross included a person who pulled a fishermen from a lake, someone who lifted up the front end of a car to free a bicyclist and a bystander who stepped in to perform CPR on a child trapped in the wreckage of a car crash. To highlight the heroes, KRQQ aired 50 minutes of public service announcements promoting the call for nominations as well as the award ceremony. The station created a custom Web page encouraging listeners to nominate deserving people, and it contributed 40 staff hours to help make the event a community-wide success. Overall, KRQQ’s support brought more than 700 people to the awards ceremony, which raised $110,000 for the Red Cross.
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