Topic: Safety Initiatives
Each Sunday, KPKX-FM in Phoenix Ariz., helps its community fight crime. Its weekly "5-0 Info" show is hosted by the director of the Phoenix Police Department’s Silent Witness Program, which offers monetary awards to community members who provide information about unsolved cases. In addition to updating listeners about crimes, the show brings in expert guests to give information on how to improve both personal and public safety. Topics have included how to avoid auto theft, how to become involved in Neighborhood Watch and what to know before making a 911 call. The station also made its first annual Peak Festivus Concert, at which Don Henley, Stray Cats and The Pretenders took the stage, an opportunity to fundraise for the Silent Witness Program. All money rewarded by the program comes from donations. Prior to the show, the station provided more than $30,000 worth of airtime to sell raffle tickets for a new Harley Sportster. The winner was announced at the concert, and $11,000 was raised for the Silent Witness Program. KPKX was a National Association of Broadcasters Crystal Award finalist in 2008.
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