September 30, 2024
As Hurricane Helene made landfall, broadcasters across the nation stood as a lifeline for their communities, with local radio and television stations swiftly activating emergency protocols to provide real-time updates on evacuation orders, power outages and critical recovery resources. Amid widespread misinformation and conspiracy theories circulating on social media about rescue and recovery efforts, trusted broadcasters became the go-to source for accurate, life-saving information. Through power outages and dangerous conditions, they worked relentlessly to stay on the air, driven by their commitment to keep the public safe and informed. Their dedication saved lives and ensured that even in the most trying moments, vital information reached those in harm’s way, proving once again their role as the trusted backbone of disaster communication. And as these numerous communities begin to rebuild, their local stations will be there helping them through it, because that’s what neighbors do.
In Florida, stations like iHeartMedia and Beasley Media Group were ready to respond. “We are ready,” iHeartMedia North Florida Area President Paul Rogers told Inside Radio. “I’m blessed to have a very experienced local team that’s done this a time or two, including leading us through Hurricane Michael six years ago. My Chief Engineer Charlie Wooten was awarded the SBE Engineer of the Year award for his work before, during and after that storm.” These broadcasters worked tirelessly to remain on the air, providing uninterrupted updates despite challenging conditions, including Beasley Media Group's stations, which delivered critical weather updates from ABC News’ Denis Philips to keep listeners informed as the storm progressed.
In Atlanta, Georgia, FOX weather meteorologist Bob Van Dillen became part of the story during live coverage when he rescued a woman trapped in her car as floodwaters surged around her. "I just put the microphone down and called 911," Van Dillen said. "I know that those guys are swamped, so we waited about five minutes. She was getting panicked a little bit more because the water was coming up a little bit higher." The heroic rescue, aired live, displayed the extraordinary lengths broadcasters go to protect their communities, even while reporting in dangerous conditions.
In Clearwater, Florida, ABC affiliate WPLG reported on a remarkable rescue by the U.S. Coast Guard, which saved a man and his dog stranded on a disabled boat 25 miles off the coast. Battling strong currents, the Coast Guard navigated treacherous waters to reach the boat in time. This rescue underscored the immense risks first responders take to serve and protect. While broadcasters like WPLG kept the public informed, the Coast Guard’s mission demonstrated the collective determination to save lives, often at great personal risk.
In Oklahoma, KFOR News, part of Nexstar Media Group, went beyond providing news updates, mobilizing their community to support recovery efforts. By connecting audiences with ways to assist those affected, broadcasters didn’t just inform—they helped inspire action to aid those in need.
In Asheville, North Carolina, WWNC news director and morning show host Mark Starling became part of the story when he spoke to his wife, Brandi, for the first time since historic floods hit the region. Trapped in the studio with no power or phone service, Mark had been tirelessly working to keep the public informed while worrying about his family. After more than 24 hours, crews cleared a path to the station, allowing Mark to finally speak with his wife. Mark asked how she was doing, relieved to hear that she was safe. His experience underscored the personal challenges broadcasters face while staying committed to serving their communities in times of crisis.
Audacy’s KCBS Radio in San Francisco provided continuous coverage of the storm's path and aftermath, detailing the destruction and recovery efforts underway. News anchor Eric Thomas spoke with reporter Mike DeWald, who was on the ground in Georgia as the hurricane passed through. DeWald shared his experiences witnessing the storm's devastation, providing listeners with a personal view of the challenges faced by affected communities. As the focus shifted to cleanup, their discussion highlighted the resilience of those working around the clock to restore normalcy.
In Tallahassee, E.W. Scripps' ABC affiliate WTXL has kept families informed with the latest forecast models, safety information and emergency response updates. Crews are working tirelessly to clear debris and restore power. By providing crucial details on road conditions, power outages and recovery efforts, the station has become a lifeline for residents as they begin to rebuild their lives.
In Charlotte, North Carolina, iHeartMedia radio stations are stepping up to help communities affected by Hurricane Helene by partnering with Operation Airdrop to host a critical supply drive. The stations are fundraising to collect essential items, such as nonperishable food, baby formula, hygiene products and cleaning supplies, for families in need. The drive, held at two locations – Walmart Supercenter in Concord, N.C., and Truist Field in Charlotte – focused on gathering much-needed supplies for those impacted by the storm. "iHeartMedia Charlotte is committed to giving back to the communities we serve, and Operation Airdrop allows us to make a real difference," said Dave Carwile, region president, iHeart’s Carolinas Region. Local stations are encouraging listeners to join in the relief efforts and help those in need.
Cox Media Group (CMG) Tampa Bay held a special fundraising event, "Hope After Helene," across all six of its stations, including Magic 94-9, 97X, and The Bone 102.5. In partnership with Metropolitan Ministries, the stations raised funds to provide essential resources for local families impacted by the hurricane. "The impact of Hurricane Helene has devastated our neighborhoods and communities. But if there's one thing we know — we're Tampa Bay Strong," said Jason Meder, vice president and market manager at CMG Tampa Bay. "We are raising funds that will stay in our community and directly support those affected. Families need groceries, food, water, and shelter — these contributions will help right here in Tampa Bay."
As Hurricane Helene wreaked havoc, broadcasters stood in harm’s way to deliver life-saving information, ensuring their communities were informed and protected. Trusted as the heartbeat of their towns, they worked tirelessly to keep people safe, guiding them through evacuation orders, safety measures and recovery efforts. In moments of disaster, broadcasters proved once again they are more than a source of news—they are a lifeline, committed to serving the public when it matters most.
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