March 27, 2024
This Women's History Month, TV and radio broadcasters demonstrate their unique impact in communities across the country, bringing their audiences personal, local connections to the news. They celebrated trailblazing women and promoted local events to foster cultural and civic engagement. Local leaders and institutions rely on broadcasters to effectively share their work with the public.
Graham Media Group's 10 News in Roanoke, Va., took the opportunity to highlight key screenings and health risks for women, encouraging viewers to be proactive. "We need energy to care for all these other people or animals. Eating a balanced meal, taking time to exercise or meditate, taking some fresh air, doing something you enjoy," local medical professional Audrey Steier told the station.
This month, Cumulus Media's Westwood One launched a new two-minute feature, "Today in Women's Sports," available for affiliates across the country to air each weekday. The feature will cover the athletes, coaches, teams and sports that have contributed to the explosive worldwide growth of women's athletics in recent years. A rotating cast of trailblazing women in the sports broadcasting business will highlight the headlines, highlights and storylines.
Cox Media Group's WFTV in Orlando, Fl., spoke to a woman pastor at a local church about the challenges and rewards of her position, as part of a series of profiles on local women. "This is why I do a lot of work in corporate settings where women are coming into their own in leadership positions," Pastor Ti'eshia Moore told the station.
Nexstar Media Group’s KTLA 5 in Los Angeles, Calif., covered an event held by nonprofit Regarding Her that highlighted women entrepreneurs in the food and beverage industry and their businesses. Reporter Jasmine Simpkins spoke to the owners of a local cheesery and an ice cream shop about their work.
The ladies of NBC's "TODAY Show" spoke about the women who have inspired them in their lives and careers. Meteorologist Dylan Dryer credited fellow meteorologist, WNBC's Janice Huff, with giving her confidence to pursue her dream. "She was always just the person I saw doing the job that I wanted. And I never thought anything of it. It’s like, well, she's up there. She can do it. I want to be a meteorologist, I can do it on TV, too, one day."
Hubbard Broadcasting's ABC 5 in St. Paul, Minn., spoke to Annie Johnson, the museum manager at the Minnesota History Center, about Women’s History Month events. "We hope that by sharing stories and making connections to history and preserving our past, that we can shine a light on some of the lesser-known women in national and Minnesota history," Johnson said.
NBC 6 South Florida reported on the work of nonprofit Pearls of Life with women in the local Haitian community. Beyond individual empowerment, the organization focuses on outreach programs, particularly within the Haitian-American community, where discussions on healthcare are often overlooked. "As long as you are a woman, we believe in your power to change," said Marjori Paul, the founder of Pearls of Life.
This month, iHeart Podcasts announced that "She Pivots" from creator Emily Tisch Sussman is joining the iHeart network. "She Pivots" is aimed at redefining women's success stories. In a world where conventional notions of achievement often revolve around linear career paths, the show spotlights the real-life experiences of remarkable women who have shown that success is not defined by a one-size-fits-all formula.
More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.
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