Giving Spirit Takes Center Stage This Season for Local Stations

November 22, 2024

Broadcasters across the country are showing that the holidays are about more than celebrations – they are about compassion and connection. Through food drives, toy donations and heartfelt campaigns, stations are stepping up to make sure their communities feel supported and cared for during this special time of year. Their efforts remind us that the airwaves carry more than news and music – they carry hope and generosity that unites us all.

In Houston, Cumulus Media’s 104.1 KRBE wrapped up its 2nd Annual Turkey Tour, collecting 873 Hunger Bags filled with 3,000 pounds of food for the Houston Food Bank. Held during Food Insecurity Month, the campaign drew attention to the challenges faced by 1 in 8 Texans struggling with hunger. KRBE’s on-air personalities broadcast live from Kroger stores, inspiring listeners to contribute. One lucky participant won a year’s worth of groceries valued at $5,000 thanks to Kroger. The outpouring of support proved that when communities unite, no family has to face the holidays alone.

In New York City, Audacy’s WCBS-FM 101.1 morning show hosts, Foxx and Annie, raised over $60,000 for America’s VetDogs to provide service dogs to local veterans. The campaign, launched for Veterans Day, surpassed its goal by more than $10,000. After visiting America’s VetDogs on Long Island, Foxx and Annie shared powerful stories from veterans whose service dogs have helped them reclaim their lives. The funds will give even more veterans access to these life-changing companions, bringing renewed independence and hope.

In Boston, WCVB Channel 5 is helping make the holidays brighter for children across Massachusetts through its Wonderfund Holiday Gift Drive. The annual initiative aims to bring joy to 50,000 children by collecting and distributing personalized gifts. Community members can contribute by selecting items from children’s wish lists and dropping off donations at designated locations, including the Wonderfund’s Toy Room in Roslindale. WCVB’s commitment to this effort ensures that children in need experience the magic of the holidays, reminding us all of the power of generosity and the difference it can make during this special season.

In Omaha, iHeartMedia’s KAT 103.7 marked Veterans Day with its “Day of 5,000 Thank Yous,” inviting listeners to write cards of gratitude for local veterans. The station partnered with schools, businesses and community groups, collecting 5,304 messages. These cards were delivered to veterans at the VA Nebraska-Western Iowa Health Care System, reminding them that their sacrifices are deeply appreciated, especially during the holiday season.

In Columbus, Saga Communications’ Sunny 95 (WSNY) hosted its 2024 Radiothon, raising $112,320 for Nationwide Children’s Hospital and the Sunshine Fund. Over two days of live broadcasts, listeners shared uplifting stories of strength and resilience. Santa Claus made a surprise appearance, delighting families and spreading holiday cheer. The funds raised will support pediatric research and care, helping children and their families find hope for brighter tomorrows.

In Chicago, WGN-TV is gearing up for its 22nd Annual Drive-Thru Toy Drive, set for December 6, 2024, from 5 a.m. to 10 a.m. This beloved tradition invites listeners to drop off new, unwrapped toys at the WGN-TV Studios, ensuring children in need can experience the joy of the holidays. Over the years, the event has become a cornerstone of the station’s community outreach. The collected toys are distributed to local organizations, directly helping families who might otherwise go without. WGN Radio’s commitment to this effort reflects the powerful role broadcasters play in bringing communities together to spread joy and kindness.

In Atlanta, 95.5 WSB Radio is shining a light on Thanksgiving giveaways and meal distributions across the metro area to support families during the holiday season. With one in eight Georgians and one in five children facing food insecurity, these efforts are critical. Events like the Hosea Helps Drive-Thru, the City of South Fulton’s meal bag giveaways and the Thanksgiving Mobile Food Pantry at Atlanta Technical College are ensuring families can share a warm meal together. WSB Radio’s dedication to spreading the word and connecting listeners with these resources highlights the spirit of giving that defines this season.

These efforts demonstrate that broadcasters are more than just messengers—they are at the heart of their communities. Through acts of kindness and connection, they are making the holidays brighter for those in need and showing what it means to truly give.