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September 28, 2023
Broadcasters have a long history of celebrating Hispanic heritage and culture, and Hispanic Heritage Month is a special time to highlight this community. During this month, broadcasters across the country air special programming, host community events, and partner with local organizations to educate and inform audiences about Hispanic history and culture.
Telemundo and NBCUniversal are celebrating this Hispanic Heritage Month with a new campaign that recognizes the vibrant and diverse culture of the Hispanic community through activations, special content and programming across the company all month long. Telemundo Enterprises' bilingual campaign "Be the Next Story Told" (El Futuro Lo Escribes Tú) is a multiplatform initiative honoring and recognizing the culture, spirit and achievements of Hispanics in the U.S. The campaign's celebratory anthem spot features an original song delivering an inspiring message in both English and Spanish.
Nexstar Media Group’s News 8 WTNH in New Haven, Conn., produced a 22-minute Hispanic Heritage Month special celebrating the histories, cultures and contributions of American citizens whose ancestors came from Spain, Mexico, the Caribbean and Central and South America. With fact-based local news at a premium, local TV stations like News 8 are producing more news year-over-year to keep Americans informed.
Hubbard Broadcasting-owned radio station WTOP in Washington, D.C., is celebrating Hispanic Heritage Month with in-depth stories about the area’s Latino community on air and online. The stories they’re covering include an interview with author Javier Zamora about his memoir of his immigration journey, Solito, at a book signing event. “This book was for me, and sadly, I saw a very similar story to a lot of people, millions of people in this nation,” Zamora said during the event.
Hearst Television’s WXII 12 in Winston Salem, N.C., honored Hispanic Heritage Month during their recurring film review segment, “What to Watch with Dale.” The segment is part of the station’s program “The Local Vibe,” which covers local arts and culture. CBS owned-and-operated CBS New York covered the Latin Night Market in New York City, calling it a “first-of-its-kind event.” The food and culture festival is dedicated to the Latin and Hispanic diaspora. With personalities who live in their communities, local TV and radio stations are uniquely positioned to provide this kind of personal community connection and support local businesses and events.
This Hispanic Heritage Month, TEGNA’s CBS 8 in San Diego is “highlighting the people and organizations in our community that are making a difference.” One of those organizations is the Cesar Chavez Service Clubs, which have been helping build leaders in the community for over 20 years. They have also promoted Hispanic-owned businesses as part of their Shop Local 2023 campaign.
Gray Television’s KSLA News 12 in Shreveport, La., is highlighting the contributions of “special individuals” in their community, including Krystal “Chica” Montez, morning host at Townsquare Media’s K94.5 radio station. She told the station that she loves that music has a special power to bring all different types of cultures and communities together.
More than 2.47 million American jobs depend on broadcasting, and the local broadcast radio and television industry - and the businesses that depend on it - generate $1.17 trillion annually for the nation's economy.