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National Association of Broadcasters

WKLH Raises Over $300,000 In One-Day Radiothon

Topic: Children’s Issues
Posted on 12/1/2020

Saga Communications WKLH-FM Milwaukee raised more than $300,000 to benefit Children’s Wisconsin on December 1 during the newly created 12-hour event, "WKLH Giving Tuesday: A Holiday of Miracles."

“Our listeners really stepped up and together we were able to make our first Giving Tuesday: A Holiday of Miracles a great success,” said Morning Host Dave Luczak.

The station typically hosts "Miracle Marathon for Children’s Wisconsin" in May, which has raised over $26 million collectively. In a year of necessary pivots, WKLH and Childrens created a new event to air during Giving Tuesday.

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