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National Association of Broadcasters

WKBT Continues the Compassion Project

Topic: Children’s Issues
Posted on 3/8/2016

Morgan Murphy Media’s CBS affiliate WKBT La Crosse, WI launched “The Compassion Project” after a viewer criticized anchor Jennifer Livingston for her weight, telling her she was a bad role model for her children and the community. Livingston’s on-air response went viral and triggered an unprecedented response in the community and across the country. This led to the creation of “The Compassion Project,” a coalition of local law enforcement, schools, healthcare and social service agencies. The alliance continues to meet regularly and has launched numerous local initiatives to address bullying.

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