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National Association of Broadcasters

CBS and The Osbournes Launch Colon Cancer Campaign and Sweepstakes


Topic: Health Awareness Campaigns

CBS recently announced it has teamed up with Sharon and Ozzy Osbourne to shoot a new series of CBS Cares PSAs to increase awareness of colon cancer and encourage Americans to be screened early for the disease. “Ozzy and I are proud to be part of this innovative project by CBS,” said Sharon Osbourne who is, herself, a colon cancer survivor. “My life was saved by a colonoscopy that Ozzy urged me to have, and I hope everyone who sees the campaign will enter the sweepstakes and talk to their doctor about the importance of screenings.” The announcements will run on CBS Radio, CBS Television Network, CBS Outdoor and across a wide range of CBS Interactive platforms. To learn more about the CBS Cares Colonoscopy Sweepstakes, a chance to win a trip for two to New York City along with a free colonoscopy by leading colon cancer expert, Dr. Paul Miskovitz, M.D., visit www.CBSCares.tv.



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